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In February, the Scotts Miracle Gro Company sold its Professional Division to the ICL Group. At an event at their release production facilities, executives from Scotts Professional and ICL Specialty Fertilizers announced a new name for the global professional business: Everris.
Representing the term “Driven by innovation, inspired by nature”, the name Everris is symbolic of the new company’s commitment to further enhance the technologies, products and services it offers to green industry professionals worldwide. In addition to its English meaning, the name also represents the French, Italian and Spanish terms for “green”—“vert” and “verde.”
Building upon the strengths of Scotts Professional and ICL, Everris will continue developing one of the world’s most efficient, leading-edge plant nutrition brands and products, including Osmocote, Peters, Universol, Agriform, Sierraform GT, Sierrablen Plus and Agroblen. According to Everris CEO Fred Bosch, the company’s new tagline, “Ever Rising”, underlines its ultimate goal to bring professional products and innovative, sustainable solutions to ornamental horticulture growers, turf managers, landscapers and farmers.
“For years, we’ve helped growers and turf managers to design smarter nutritional programs and plant protection programs that often combine our unique technologies such as controlled, slow release, water soluble and foliar to feed plants exactly what they need, when they need it,” Bosch said. “Everris combines the technical expertise and resources of both Scotts and ICL, making us well-poised to take our innovative spirit to the next level.”
Everris will nurture the momentum generated by its recent breakthrough products for container nursery stock growers, continuing to emphasize the company’s goal of delivering products that promote and protect the environment. One of the most promising innovations is Osmocote with Fusion Technology, a product with a unique fusing agent that binds fertilizer prills to growing media, reducing the loss of nutrients when a pot falls over due to heavy winds or during transfer throughout the nursery.
In the United Kingdom, Everris recently registered a new product called PlantTrust featuring Controlled Release Control (CRC) Technology. Based upon the principles of controlled release fertilizer technology, PlantTrust releases starter nutrients while also protecting against the pathogen phytophthora. This unique combination of nutrition and plant protection is the result of multiple years of development and over 100 scientific field trials. Because PlantTrust is incorporated into the growing media it eliminates many drench or spray applications throughout a crop’s growth cycle, minimized the occurrence of phytophthora and improved crop quality. Over the next few years, Everris will introduce PlantTrust in other European countries.
Everris has also enjoyed success with the introduction of a new Agroblen product for forestry production in Asia. This product boosts the growth of young forestry plants and continues the tradition of giving plants and trees the nutrition they need at the right times during their growth cycles. “With a combination of great brands and experienced global sales and marketing staff, Everris is well-positioned for further strategic expansion,” said Yossi Zidon, CEO of ICL Specialty Fertilizers. “Our outstanding research and development platform, special soluble fertilizer and foliar feed technologies, and superior access to raw materials will help us create a powerhouse company with significant presence worldwide.”
“I believe I speak for all Everris employees when I say that we’re very proud to be part of the ICL Group and its Specialty Fertilizers Business Unit,” Bosch added. “ICL has given us its full support, and we now have a clear vision that will allow us to strengthen our global.” (Stadiaworld, 07.06.2011)
