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The specialist for LED-technology LEDCON Systems presented together with the APPARIO GLOBAL SOLUTIONS (AGS) AG a revolutionary advertising technology at the ARENA SUMMIT.
Due to the DYNAMIC CONTENT MULTIPLICATION® technology different contents can be displayed simultaneously on the LED-boards – without virtual overlay. The patented PARALLEL ADS® system is not intrusive. Through a small additional card in the LED-boards, several contents are transmitted at the same time as well as synchronization to the camera system in the stadium. With DCM® technology, different advertising messages can reach different target markets in real time without post processing. No tracking or fixed positioning of the cameras is necessary. PARALLEL-ADS® is also available at all camera positions in the stadium. The experience of the fans remains completely untouched. (Stadiaworld, 29.11.2018)
Homepage: LEDCON Systems GmbH
