Three major US players from the event, entertainment and sports industry have declared the foundation of a new company. The new entitiy is set to manage the global partnerships portfolio for premier assets of the industry.
In a “groundbreaking move that will establish the first global partnership company of its kind”, Madison Square Garden Entertainment Corp. (“MSG Entertainment”) and Sphere Entertainment Co., (together “the MSG family of companies”), and Oak View Group (“OVG”), announced the founding of Crown Properties Collection (“CPC”). CPC is a new entity that will, in conjunction with MSG Entertainment and Sphere Entertainment Co., manage marquee partnerships with sports and entertainment brands and venues worldwide.
This innovative endeavor brings together the MSG family of companies – a world-leader in live entertainment and sports – and OVG – the leading full service live entertainment and hospitality group in the world and the largest developer of sports and entertainment venues. With this announcement, industry veteran Jay Voelker will join OVG as president to lead CPC.
The Madison Square Garden in New York.
image: MSG
“Crown Properties Collection’s purpose is to provide unprecedented global representation for world-renowned sports and entertainment brands and venues, and there is no greater portfolio to begin with than the MSG family of companies’ world-class assets. I am honored to join OVG, the leading full service live entertainment and hospitality company to represent CPC and create a new model for global partnerships in our industry,” said Jay Voelker.
The Sphere in Las Vegas opened in July 2023.
image: Sphere Entertainment
“Under Jay’s leadership, Crown Properties Collection will represent only the most valuable properties in all of sports and entertainment together with the most revolutionary venue in the world, Sphere in Las Vegas. This, along with OVG’s already industry-leading Global Partnerships platform, which has proudly sold 4.5B USD in partnerships over the last five years, will create the largest partnership of its kind in the live industry and change the game for partnerships as we know it,” said Tim Leiweke, chairman and CEO of OVG.
Before joining the company, Voelker served as senior vice president of business development for the PGA TOUR where he oversaw the TOUR’s global sponsorship business. Voelker will report directly to Leiweke and assume his new role effectively immediately. (STADIAWORLD, 21.09.2023)